Antidoping Sweden manages the operational anti-doping efforts within Swedish sports. Previously, the organization was a part of the Swedish Sports Confederation, but at the beginning of 2021, it became an independent entity. TWU was tasked with creating a visual identity for Antidoping Sweden based on the organization's new brand platform. The identity is meant to build the new brand and establish the organization within Swedish sports. We aim to reflect a knowledgeable and proactive organization that works on both education and control.