Zzz Dreamscape Hotel is a new hotel concept offering a unique form of hotel experience. The accommodation is underground, and booking and check-in are done entirely digitally through their website and app, with no on-site staff. The interior design and visual identity draw inspiration from Alice in Wonderland, with dreamy optical illusions.
The design concept was created in collaboration with Malin Palm and includes interior design, visual identity, illustration, scenography, tone, animated projections, and sound themes. The entire concept is characterized by unique solutions with custom-built installations and high-quality details. The interior is built on an exciting interplay of graphics, lighting, sound, and projections, creating a unique dreamlike hotel experience.